Marketing imagery

So here is my planning for my marketing shoot that will be taking place on the 23rd March in my PPD lesson, this look is all based around what should be included in my portfolio that isn't already. this is a really good opportunity as we had did peer assessment of six images of our work that we thought represents us and the type of industry we want to go into when we have graduated. So as a result of my peer assessment I was able to see that my portfolio needed more male models and a range of different skin tones, this made it clear what I should be advertising for when looking for models.

When it came to what type of make up I should do I spoke to Tai to see what she thought I should include in my portfolio, this really helped as I never really knew what I should be including for a special effects portfolio and I feel like I have too many images of zombie and gory make up in my portfolio so by speaking to Tai she was able to give me some brilliant ideas that I should consider putting into my portfolio especially before my interview for my third year as I feel this will help me secure my place. 

One idea Tai had that I absolutely loved was to create a three stage ageing make up which would be suitable for tv & film as in my portfolio I have an image that I created when I was in college which was a theatrical ageing make up so by including an ageing make up that is suitable for TV & film this will show a different range of skills that is needed as with theatrical make up you apply the make up heavier and you define the lines as it is needed to be seen from afar rather than Tv and film where it needs to be subtle and will be seen close up, especially for HD tv as you would have to think about the products used and ensure that you can't see any seams if you are applying any prosthetics. 

Tai then mentioned that I should create a character in order to make the process easier, I decided to make my character a male who is in his 20's and is in university therefore he likes going out and partying however as time goes on he starts to depend highly on alcohol until he is fully dependent on it, the three stages I will be creating will be :

• Photograph One ( 20 year old ) - make up with dark circles ( due to the late night drinking) and some fine lines 
• Photograph Two ( late 20's/ early 30's ) - The start of redness due to the start of alcoholism and heavier lines start to appear 
• Photograph Three ( late 30's / 40's ) - Broken capillaries and the redness and heavier lines. 

To make this make up as realistic as possible I began my research of alcoholism and its effects, I found the following : 

• Jaundice could start to develop -  the yellowing of the skin and eyes (Body, 2014) 
• Dehydrated skin - this will be a factor throughout my look as dehydration makes the skin dull , alcohol makes the production of the hormone vasopressin slow down, this hormone helps you absorb water therefore this is the key factor in skin becoming dehydrated. (DEL RUSSO, 2016)
• Spider veins ( Varicose veins ) - Alcohol is a vasodilator which means it opens up your blood vessels, if your vessels over- dilate they can burst which then leads to permanent spider veins.Rosacea is also common due the same reason.(DEL RUSSO, 2016).
• Under eye bags - This isn't just a result of late night drinking but also it can be a result of the salt and sugar you usually see in drinks, the salt in drinks is linked to bloating and under eye bags.(DEL RUSSO, 2016)

Designcharts

Image One.This is my first design chart, this is for my first photograph where my model is in his 20's.(Pape,2017) 

Image Two. This is my second design chart, here you can see the start of rosacea, along with eye bags and the heavier definition of lines.( Pape,2017)

Image Three. This is my third design chart for my third photograph, here the lines have become heavier due the lack of elasticity, the rosacea has become worse and spider veins have started to appear.(Pape,2017) 

Product List.

• Ben Nye wrinkle stipple to create the wrinkles/fine lines.
• Red creme( mehron bruise wheel) to create the redness of the skin
• Carbon by MAC eyeshadow to create the bags under the eyes 
• Illamsaqua skin base matched to my models skin tone 
• Dark blue creme ( mehron bruise wheel) to create the spider lines
• Yellow creme ( mehron bruise wheel) placed in the waterline to create a yellow tone in the eyes.

Bibliography -

"The liver’s job is to break down harmful substances, including alcohol. Excessive drinking can cause alcoholic hepatitis which can lead to the development of jaundice (yellowing of the skin and eyes)"

(Body, 2014)

Body, T. (2014).  How Alcohol Affects the Body. [online] Healthline. Available at: http://www.healthline.com/health/alcohol/effects-on-body [Accessed 22 Mar. 2017].

"Alcohol is a diuretic, which means it causes you to pee more," says NYC-based dermatologist Whitney Bowe, MD. "But it also hinders the production of the hormone vasopressin. That hormone helps you reabsorb water. So alcohol is kind of a double whammy, in that it's forcing out water and making it harder for your body to rehydrate itself."

(DEL RUSSO, 2016)

DEL RUSSO, M. (2016). Skin Effects Of Alcohol, Drinking. [online] Refinery29.com. Available at: http://www.refinery29.com/alcohol-skin-effects [Accessed 22 Mar. 2017].

"What's more is that alcohol acts as a vasodilator, meaning it opens up the blood vessels — which explains why you get a flush when you've had a few too many. If your vessels over-dilate, they can burst, leading to permanent spider veins on your face." "But the worst side effect really hits home for those who suffer from rosacea: "A majority of rosacea patients say that alcohol is the number-one trigger of their rosacea," Dr. Bowe says."
(DEL RUSSO, 2016)

DEL RUSSO, M. (2016). Skin Effects Of Alcohol, Drinking. [online] Refinery29.com. Available at: http://www.refinery29.com/alcohol-skin-effects [Accessed 22 Mar. 2017].

"Sugar has been shown to trigger the hormone IGF-1, which causes an over-production of oil in your skin," Dr. Bowe says. "It also leads to inflammation." Salt, of course, leads to bloating and undereye bags"
(DEL RUSSO, 2016)

DEL RUSSO, M. (2016). Skin Effects Of Alcohol, Drinking. [online] Refinery29.com. Available at: http://www.refinery29.com/alcohol-skin-effects [Accessed 22 Mar. 2017].

Image One.This is my first design chart, this is for my first photograph where my model is in his 20's.(Pape,2017) 

Pape,E(2017).This is my first design chart, this is for my first photograph where my model is in his 20's.[Photograph]

Image Two.This is my second design chart, here you can see the start of rosacea, along with eye bags and the heavier definition of lines.(Pape,2017) 

Pape,E(2017).This is my second design chart, here you can see the start of rosacea, along with eye bags and the heavier definition of lines.[Photograph]

Image Three.This is my third design chart for my third photograph, here the lines have become heavier due the lack of elasticity, the rosacea has become worse and spider veins have started to appear..(Pape,2017) 

Pape,E(2017).This is my third design chart for my third photograph, here the lines have become heavier due the lack of elasticity, the rosacea has become worse and spider veins have started to appear.[Photograph].

WEEK #6!

So today we focused all on our website, my website is still in the process of being made however I have made a good start to it. We got all our websites up and then we all swapped so we could get peer assessed.

My feedback.

• Emma had my website and she sent me my feedback via facebook, this is what she had to say about my website;
• Portfolio includes a good variety of videos and images including males, females - widen variety will different ethnicities and skin tones.
•  Get in touch is easy to navigate. 
• Links work - Facebook, Instagram etc.

I feel like my website will be a long process as I am not happy with how it is now so getting this feedback was very beneficial as it made me realise that it isn't as bad as I think and it does include everything it need to. 

After we had finished up with our website , we started to plan for our practical session for a look that we could use for online marketing.I started to think about what I should do however I made sure to take into consideration my feedback about my six images from last week.The piece of feedback I want to focus one is about the lack of male models and different skintones. 

As I want to go into special effect make up I will definitely be focusing on special effect work especially as I have an interview coming up for my top up year so this is a great opportunity to include another image into my portfolio. I started to then think about what type of special effect work I was going to do as I already have zombie make ups in my portfolio, I have also included theatrical work such as ageing. I spoke to Tai for some help as I didn't know what else I should be including into my portfolio and she mentioned to me the idea of creating a TV ageing make up with a model going through three different stages of her life. Tai then also mentioned about how I should create a storyline behind my character, I absolutely loved this idea and I will definetly will be gathering some research as I feel very comfortable doing theatrical ageing but TV ageing is very different.

PPD #5

Today in PPD we spoke all about growth mindset.
We watched a video which I have linked below.

Video One.(Growth Mindset by Carol Dweck - Animated book summary - Growth mindset and fixed mindset, 2016).

We spoke about whether we are a fixed or growth mindset.

The traits for a fixed mindset are as follows:

• Avoiding challenges 
• Giving up easily 
• Seeing effort as temporary 
• Getting frustrated and ignoring feedback or criticism 
• Feeling threatened by others success

The traits of a growth mindset include:

• Embracing challenges 
• Pushing through setback 
• Believing in your effort is most important 
• Using feedback and criticism as a way of improvement 
• Inspired and learns from other success. 

From looking at these traits I would say that when it comes to some things I can be a fixed mindset however in certain situations I can be a growth mindset it simply depends on the situation. I find myself to be very determined therefore being a growth mindset a key example is when it comes to university as I am always trying to do the best I can and I take feedback and criticism as a way for me to improve and do better. However on the other hand when I get into a rut and I doubt my own work I feel like I can be a very fixed mindset. 

Bibliography -
 Video One.(Growth Mindset by Carol Dweck - Animated book summary - Growth mindset and fixed mindset, 2016)

Growth Mindset by Carol Dweck - Animated book summary - Growth mindset and fixed mindset. (2016). [video] Available at: https://www.youtube.com/watch?v=EyIF5VUOJc0 [Accessed 16 Mar. 2017].

Demographic location

Demographic location.

When speaking about demographic location I am talking about the statistical view of population which usually includes ;

• Gender
• Age
• Income 
• Occupation
• Schooling

By understand the demographics of your target customers is vital in making your business a success.

You can get an idea of your demographics from searching on your local council website. 

For Manchester I found the following statistics : 

• In the city of Manchester area there is 11,564 hectares ( A hectare is equal to 10,000２) (Manchester city council, 2017)
•  268,400 males *(Manchester city council, 2015)
• 261,900 females*(Manchester city council, 2015)
• 18.4% of residents were aged 16-24 *(Manchester city council, 2015)
• 33.9% of residents were aged 25-44* (Manchester city council, 2015)
• 18.3% of residents were aged 45-64* (Manchester city council, 2015)
• The number of under - and postgraduate students was 70,750* (Manchester city council, 2015)
• Claimant count ( including job seeker allowance and non workers) for the city of Manchester (as a % population aged 16-64) was 2.7% **(Manchester city council, 2015)
• Claimant count ( including job seeker allowance and non workers) for greater manchester ( as a % population aged 16-64) was 2.5% ** (Manchester city council, 2015)

Key
* in 2015
** updated in Dec 2016

My having a look at this documentation it gave me an insight into the demographic location for Manchester and what I should consider when I am thinking about my business, however the demographic location will not really affect me as due to me wanting to go into the special effects, tv, film and live performance industry I won't be dealing with individuals unlike make up artists who are freelance and for example will be doing occasion make up . However I understand why it is important to know the demographic location as if you are in an area that has a high percentage of claimant count ( such as people who don't have jobs or who are claiming job seeker allowance) you will know that you can't make your prices overly expensive as people simply won't have the money to pay it.

When I was looking at competitors that affects me I found it very hard to find artists that do exactly what I want to do once I have graduated as most make up artists for special effects,film, theatre and live performance are either part the production company or they know the producer or artist. I think that the main reason why I had trouble finding a make up artist that does special effects alongside theatre,film and live performance is that for this industry you have to market yourself differently than most make up artists who are doing occasion make up , I thought of this when I was creating my website as well, as I was going to include a " book now" section to my website however after thinking I have realised that it wouldn't be suitable to my clientele as everything varies and I wouldn't just be able to have sections such as " special effect make up £50" or " character make up for theatre £60" as there would be many questions that would need to be asked such as " what special effect make up are you looking for?" as this would determine on the price of the make up as if they only wanted a simple cut or bruising it wouldn't cost £50.


However when looking at Manchester special effects artists on google, the first page that came up on google was for a make up artist called Sophie who is from Oldham, Manchester. I have included a photograph of her website below (image one)

Image One.The homepage for make up by sophie.(Battersby, n.d.)

Firsty I really like the layout of Sophie's website, I like how it mentions in the sub header that she does both make up and hair as people who require both are more likely to stay on her website now just because it says she does it from the get go rather than them clicking on it then clicking straight off it because it doesn't mention she can do both so by her including this she is improving her chances of getting employed/ clientele However the thing I don't like the most is the section named "shop" as it takes you to an etsy shop for handmade bridal and occasion headpieces, as someone who doesn't know Sophie I don't know if this is her other business or if it is an endorsement deal where she advertises for this company and in return she gets given pieces she can use on clientele.


Sophie is skilled in many areas including :

• Beauty 
• Fashion/editorial 
• SFX/ character 
• TV/ film/ music 

The first thing I notice about Sophie's portfolio section is that her images aren't captioned with anything therefore I am assuming they don't have alt text. Alt text is added to your image which then allows search engines to have information about your images as they can't understand images just text so by having alt text you are optimizing your SEO.Another thing I have noticed about Sophie's portfolio is that some images aren't blurry therefore I can't see the make up work. Going back to the sections especially SFX/character and TV/film/music I noticed that they include the same photographs which makes it very repetitive and makes me question if she meant to do this or if it was a mistake. I like how Sophie has included video footage into her portfolio as this shows variety which also allows the viewer to have a break from looking at images. Sophies portfolio section is very good and it has a mixture of male models and female models however I don't see a variety of skin tones and ethnicity. In the about section of Sophies website it is here where she has included all of her qualifications, Sophie has also included all her clients alongside where she studied which was the Van Garland school of make up. Sophie's client list to name a few include : 

• BBC 
• ITV 
• Age UK
• Little black dress
• The sun
• Macmillan

I feel like Sophie's list of clients along side her place of study will make clients want to go to her rather than me as I am just starting up and don't have the respected clientele she does. 

To have a look at Sophie's website follow the link here : 

https://www.make-upbysophie.co.uk/

I then found a website for a make up artist called Sarah Faulkner, who is based in Salford which is where I live. I have included a photograph of Sarah's website however you can see that compared to Sophie's ( image One) Sarah's website is very plain and basic and as a result of this I feel like it isn't as inviting than Sophie's.

Image Two.Here is a screenshot of Sarah's website which you can see when compared to image one lacks in colour and creativity. (Faulkner,n.d)

As I mentioned with Sophie's I feel like possible clientele would choose to go with Sarah as she has worked with credible people and she mentions on her profile that she has over 15 year experience so therefore clientele would be more than likely to chose to hire Sarah than me simply due to my lack of experience in the industry.


Sarah's list of clients include :

• Granada TV
• MUTV ( David Beckham interview)
• BBC
• CBBC
• ITV

However I noticed the same thing that I did with Sophie's and that is that she doesn't caption her images which again would be an indication that she doesn't include alt text. I feel like they would both benefit from both captioning and alt texting their images as it all helps with SEO, I also feel like viewers and possible employers would be interested in knowing a bit about the image/photoshoot rather than there being no text or description. I would also feel that as Sarah has over 15 years experience that she would have more images in her portfolio, in addition to this I personally feel that the images she has included in her portfolio aren't to a good standard and I think this comes from there being no text or description as they all just look out of place, for example it goes from an image that looks like a fashion/editorial style to a photograph with "new years eve  black & white ball " with a group of 23 people which I start to question if she did all the make up or just one and what the event was for as I also noticed a logo with a bottle of something with the text " find your comfort zone" so then I am wondering if it is an advertisement or if it just a image of the make up she did for a party . Another factor of Sarah's imagery I am not keen on is the fact that especially on the film & special FX section it is clear that the images aren't of a professional standard and that Sarah took the photographs herself,in that section there are three photographs of the same make up as well which shocks me again as I mentioned before about her having over 15 years experience.

I feel that by looking at the artists around me has given me an insight in what I need to do in order to gain work and to not lose possible clientele as a result of other make up artists. The few ideas I that I have taken from looking at just these two make up artists are:

• make sure my website is looking good and eye catching.
• ensuring quality of photographs are the best standard possible.
• get as much work experience with companies such as the BBC, ITV etc.
• make my website easy to use.
• Include special offers to the public such as a special effects workshop ( especially when coming up to halloween )/ halloween make up services with the call to action of they get a free gift such as a small pot of fake blood so they are able to top up throughout the night.
• Ensure that as soon as I have worked with a client I have included them on my website.

Overall by completing this I feel more understanding about how demographic location can play a massive part in being successful as the key thing I have taken from both website is that they are both based in Manchester however they made it clear that they travel all over the world, this is the key problem I face I feel as a make up artist who wants to make it in the special effects,tv,film and live performance industry as I can't drive which would be the key in being able to travel the country and I also have a part time job where I am required to work weekends and evenings, therefore I am limiting my availability whereas I should be entirely flexible for possible employers.

I then thought that I would check my statistics for blogger as I was really interested in seeing what my stats are for this, I was very surprised as I didn't expect so many views from different countries! Have a look at image Three to see, another thing that surprised me was to see the traffic sources of were my views were coming from! This made me feel proud as the traffic sources showed that most views were coming from google, therefore my SEO is good.

Image Three.The stats of my overall audience count for my blog, including country and what browser is used.(Blogger,2017)

Image Four.Here is a screenshot of the traffic sources of my blog, this shows how people are finding my site.(Blogger.com , 2017)

Bibliography

(Manchester city council, 2015)

Manchester city council, (2015). A01 Manchester factsheet. Manchester: Manchester city council, pp.1-2.

Image One.The homepage for make up by sophie.(Battersby, n.d.)

Battersby, S. (n.d.). [Photograph] The homepage for make up by sophie .Available at: https://www.make-upbysophie.co.uk/ [Accessed 19 Mar. 2017].

Image Two.Here is a screenshot of Sarah's website which you can see when compared to image one lacks in colour and creativity. (Faulkner,n.d)

Faulkner,s(N.D).[photograph] .Here is a screenshot of Sarah's website which you can see when compared to image one lacks in colour and creativity. Available at :http://www.sfmakeup.co.uk/MakeUp/index.html. [Accessed 19 Mar. 2017].

Image Three.The stats of my overall audience count for my blog, including country and what browser is used.(Blogger,2017)

www.blogger.com(2017).[photograph].The stats of my overall audience count for my blog, including country and what browser is used. [Accessed 19 Mar.2017]

Image Four.Here is a screenshot of the traffic sources of my blog, this shows how people are finding my site.(Blogger.com , 2017)

www.blogger.com(2017).[photograph].Here is a screenshot of the traffic sources of my blog, this shows how people are finding my site.[ Accessed 19 Mar.2017].

3 Jobs!

In today's session we all spoke about social media and what online platforms we use in order to gain work and experience.

We created a list of online platforms we could sign up to and that would help us gain work and experience, the list was as followed:

• Productionbase.co.uk ( Image One)
• LinkedIn.com ( Image Two) 
• ModelMayhem.com ( Image Three)
• Buffer.com ( Image Four)
• Mandy.com ( Image Five) 
• Starnow.com ( Image Six)

Image One.I signed up to  production base in order to gain more opportunities in the industry.(Pape,2017)

Image Two. I already had a linkedin profile however during this lesson I spent time setting it up.(Pape,2017).

Image Three. I also had a model mayhem profiles so I also spent time during the lesson on this.(Pape,2017)

Image Four.Once I had  set up my linkedin I then downloaded and  signed up for buffer, I then linked up all my professional social media to it which  I  will use to post all my posts to my different social medias. (Pape,2017)

Image Five. I already had a profile for mandy set up however I needed to spend time on setting up and getting used to how to use it.(Pape,2017).

Image Six. This is another platform I already had before this lesson however I needed to take time to sort out my profile.(Pape.2017).

We were given a task to do during the break, the task was to look at 3 jobs we would apply for and we had to consider the following : 

• Training 
• Travel 
• Requirements 
• Pay 

Job #1

I found this job on mandy.com which is a film and tv directory.

Image Seven.A screenshot of the first job I found.(www.mandy.com, 2017)

Training?  Training may be required if you do not have any experience, however I have a knowledge of special effect make up so I would just practice the looks prior to the days of the shoot.

Travel? I used the trainline app on my phone to see how much travel would cost as I can't drive so I would have to go by train. However when I looked at the price for a return I was looking at tickets of £85.20 so taking that away from the £110 that left me with £24.80 from the job and as it is in Bristol and for two days I would have to have accommodation which the cost of the job wouldn't cover therefore I would be losing money.

Image Eight.Screenshot of the cost of travel from salford to bristol.(Pape,2017)

Requirements ? To be confident in creating the following special effects looks : 

• A slit throat from a knife
• Gun shot to the leg ( wearing jeans)
• Stabbing a knife into a foot.

Pay? £110 for the two days with 5 hours on set per day.However like I mentioned in the travel section once I have calculated the price of trains and then accomodation I would be losing money 

Have a look at the job here! http://www.mandy.com/projob/394319/special_effects_artist/

Job #2

Image Nine.Screenshot of job #2 which I found on starnow.com. (www.Starnow.co.uk, 2017)

• Training? A basic knowledge of make up application for TV/ filming and also the knowledge of how lighting can change make up.
• Travel ? The job is in London so I would be using trains to get to London and then taxi/bus to the actual location.
• Requirements ?  To be able to create and touch up neutral make up application with the use of dramatic lighting.
• Pay ? Pay is included however it is only travel and lunch and on the post it mentions that the production dates are 1st - 2nd April therefore accommodation may be required which I would have to pay for myself, therefore I am losing money, especially as it is in London the price for accommodation will be expensive.

Have a look at the job here! https://www.starnow.co.uk/listing/839777/makeup-artist-wanted-music-video-melodic-hardcore-metalcore/

Job #3

Image Ten.Job #3 that I found that I would be interested in taking.(www.Starnow.co.uk, 2017)

• Training ? Knowledge of creating realistic scars,cuts and bruises such as the anatomy of ageing of bruises, cuts etc.
• Travel ?  It is based in Manchester so I would be able to use a range of public transport depending on which method was best ( train or bus)
• Requirements ?  To create scars,cuts and bruises that look realistic.
• Pay ? There is no strict pay however they mentioned about reimbursing for travel and materials used that I have used.

Have a look at the job here! https://www.starnow.co.uk/listing/830571/mua-wanted-scarring-and-bruising-effects-short-film-impact/

Image One.I signed up to  production base in order to gain more opportunities in the industry.(Pape,2017)

Pape,E(2017).I signed up to  production base in order to gain more opportunities in the industry.[Photograph].

Image Two. I already had a linkedin profile however during this lesson I spent time setting it up.(Pape,2017).

Pape,E(2017). I already had a linkedin profile however during this lesson I spent time setting it up.[Photograph].

Image Three. I also had a model mayhem profiles so I also spent time during the lesson on this.(Pape,2017)

Pape,E(2017). I also had a model mayhem profiles so I also spent time during the lesson on this.[Photograph].

Image Four.Once I had  set up my linkedin I then downloaded and  signed up for buffer, I then linked up all my professional social media to it which  I  will use to post all my posts to my different social medias. (Pape,2017).

Pape,E(2017).Once I had  set up my linkedin I then downloaded and  signed up for buffer, I then linked up all my professional social media to it which  I  will use to post all my posts to my different social medias.[Photograph]

Image Five. I already had a profile for mandy set up however I needed to spend time on setting up and getting used to how to use it.(Pape,2017).

Pape,E(2017).I already had a profile for mandy set up however I needed to spend time on setting up and getting used to how to use it.[Photograph]

Image Six. This is another platform I already had before this lesson however I needed to take time to sort out my profile.(Pape.2017).

Pape,E(2017).This is another platform I already had before this lesson however I needed to take time to sort out my profile.[Photograph]

Image Seven.A screenshot of the first job I found.(www.mandy.com, 2017)

www.mandy.com, (2017). [Photograph] Available at: http://www.mandy.com/projob/394319/special_effects_artist/ [Accessed 14 Mar. 2017]

Image Eight.Screenshot of the cost of travel from salford to bristol.(Pape,2017)

Pape,E(2017).Screenshot of the cost of travel from salford to bristol.[Photograph]

Image Nine.Screenshot of job #2 which I found on starnow.com.(www.Starnow.co.uk, 2017)

www.Starnow.co.uk, (2017). [Photograph] Available at: https://www.starnow.co.uk/listing/839777/makeup-artist-wanted-music-video-melodic-hardcore-metalcore/ [Accessed 14 Mar. 2017].

Image Ten.Job #3 that I found that I would be interested in taking.(www.Starnow.co.uk, 2017)

www.Starnow.co.uk, (2017). [Photograph] Available at: https://www.starnow.co.uk/listing/830571/mua-wanted-scarring-and-bruising-effects-short-film-impact/ [Accessed 14 Mar. 2017].

6 images of my work that represents me!

So for the lesson today we had to pick six images of our work that we think represents us as a make up artist.Here are the images I chose...

Image/Video One. 

Video One. "feral" by hometruths.(CI RECORDS,2017)

genre : live performance ( filming) 

technical skill: having five members of make up to do within a small time scale and working in conditions that haven't got great lighting.

does this piece of work serve my main focus? : Yes it does as this is exactly what I want to get into once I have graduated.

Image/Video Two. 

Image Two.Theatrical ageing make up using a bald cap.( Pape,2015)

genre : Theatre
technical skill: applying and fitting a bald cap, creating a look that is strong close up but when placed far away it looks good.
does this piece of work serve my main focus? : Yes it does as this is exactly what I want to get into once I have graduated.

Image/Video Three.

Image Three.SFX zombie make up!(Pape,2015)

genre : Special effects / film & tv
technical skill: the teeth 
does this piece of work serve my main focus? : Yes it does as this is exactly what I want to get into once I have graduated

Image/Video Four

Image Four.Post apocalyptic charity shop chic look(Page,2016)

genre : Live performance( filming)  
technical skill: Getting the streaks under the eyes to look real and not fake.
does this piece of work serve my main focus? : It shows another side of what I can do that isn't special effect work.

Image/Video Five

Image Five.Black and white photography with brow blocking(Pape,2015)

genre : Black and white photography
technical skill: Brow blocking
does this piece of work serve my main focus? : Yes as it shows the skills that I will need in the special effects,tv,film and live performance industry.

Image/Video Six.

Image Six. Devil facepaint look.(pape,2015)

genre : facepainting
technical skill: getting a good base
does this piece of work serve my main focus? : Yes as it shows the skills that I will need in the special effects,tv,film and live performance industry.

During the lesson we then swapped images so then we could get peer assessed about how they thought our six images represents what type of work we want to go into.This was very beneficial part of the lesson as it really allowed me to open my eyes about my work and it gave me an incite into what other people think about my work. I feel like this really benefited me as I feel like I was bored of looking at my own work and I didn't think about what people looking at my portfolio would think of my work so this really helped me especially as I have an interview for my top up year next week. Kirsty was the one who peer assessed my work, giving her my six images this is what kirsty had to say about my work:

• I can see that Ella wants to go into the specials effects industry.
• Great elements of special effects.
• I can see you love the gruesome area in this industry.
• I can’t see any different mix sex models.
• All Models are young and no older models.
• No mixed race models.

My feedback from Kirsty allowed me to see what I need to improve on and I should include into my portfolio ,I feel like all the points Kirsty made are valid and I can totally see where she got these points from. I will definitely be taking Kirsty's points into considerations especially considering I have my interview for next year coming up and also my shoots for showcase.

Video One. "feral" by hometruths.(CI RECORDS,2017)

(CI RECORDS,2017). "feral" by hometruths.[VIDEO]

Image Two.Theatrical ageing make up using a bald cap.( Pape,2015)

Pape,E(2015).Theatrical ageing make up using a bald cap[Photography]

Image Three.SFX zombie make up!(Pape,2015)

Pape,E(2015).SFX zombie make up![photograph]

Image Four.Post apocalyptic charity shop chic look(Page,2016)

Page,B(2016).Post apocalyptic charity shop chic look.[photograph]

Image Five.Black and white photography with brow blocking(Pape,2015)

Pape,E(2015).Black and white photography with brow blocking.[photograph]

Image Six. Devil facepaint look.(pape,2015)

Pape,E(2015).Devil facepaint look.[photograph]

week four!

In today's lesson we talked about :

• Social media marketing 
• Business networking platforms
• Time management 
• SEO
• Call to action 
• Widgets 

I have already blogged about some of the subjects above as I didn't want to create a long winded blog post including everything! 

SEO 

I have posted a video below explaining SEO and what it is used for. SEO is a great way to get the most out of your website as this using SEO correctly will allow you to gain more searches from using keywords. 

Video One. What is SEO and how does it work?(Bluehost, 2012)

Call to action

Call to action are words that urge the reader to take immediate action such as " click here" or 2 call now".

so let's talk social media.... 

How do I advertise and market on social media ?

I use a range of social media to market and advertise on such as : 

• Facebook
• Twitter 
• Instagram 
• LinkedIn 
• Google+
• Youtube

And then I have all my accounts on networking websites such as : 

• Model Mayhem 
• Star now 
• Mandy.com
• ProductionBase

When it comes to advertising I always post photographs of my work as I feel like photos will grab people's attention more than a written post however I do caption the photographs with a description and I include the call to action of " message me now!" in order for them to book in.

What habits create a splash?

Anything that is new and nobody has seen before creates a splash, for example the first time the unicorn highlighter was seen it went viral straight away.

How can you make it easier?

By adding all accounts to buffer which then allows you to schedule posts and set it to automatically upload so it uploads for you.

Bibliography-

Video One. What is SEO and how does it work?(Bluehost, 2012)

Bluehost, (2012). What is SEO and how does it work?. [image] Available at: https://www.youtube.com/watch?v=tqg3F-8jBec [Accessed 16 Mar. 2017].

MY SWOT PLAN.

Another task we were given during this lesson which I wasn't able to come in for was all about SWOT planning, if you don't know what a SWOT plan is,SWOT is an acronym for :

• Strengths - Strengths are the things you have to offer your business that nobody else does, this could be services that you offer that no one else does or extra skills you have.
• Weaknesses -  This is where you would talk about your weaknesses for your business or yourself, in this section you could talk about what you need to improve on ,what you think will make you not get a job, what other people think are your weaknesses etc.
• Opportunities - Here is where you would mention factors which could improve your business.For example in this section you could mention the use of social media, you could also mention any ideas you have that could make your business stand out and be unique to any other similar business. 
• Threats - A threat is something that is out of your control, such as a new competitor who will be charging less for their services, so even though this is not your fault it will have a knock on effect of your business as you may lose clientele.

I have created a SWOT plan for myself where I am exploring my strengths , weaknesses, opportunities and threats.Doing this task has opened my eyes to what I need to work on to be able to succeed in the industry as it will allow me to become more employable. 

PPD #2

I was unable to attend this lesson however in my own time I logged onto blackboard and looked at the learning materials that were uploaded for us.  On the powerpoint there was a task that we were required to recreate a grid where we had to fill in three values that are important to us in our life we also had to include our beliefs that support our values and also our behaviours that support our values, this was a very hard thing to do as I feel I have many values so I tried and picked three of the most important ones which you can see below.

Image One.My grid on my values, my beliefs that support them and also my behaviours that I have that supports my values.(Pape, 2017)

Bibliography - 
Image One.My grid on my values, my beliefs that support them and also my behaviours that I have that supports my values.(Pape, 2017)

Pape, E. (2017). My grid on my values, my beliefs that support them and also my behaviours that I have that supports my values. [image].

My CV!

Following my post where I was looking at different CVs ( you can see this by clicking here ) , I have created my CV that I feel suits the industry.Below you can see my CV.

Image One.The start of my CV.(Pape,2017)

Image Two. The qualifications section of my CV.(Pape,2017).

Image Three.I then included my history of jobs I have been apart of.(Pape,2017)

Image Four.More of my work history. (Pape,2017).

In image one you can see that I have included a little summary section where I have wrote a little bit about myself,I decided to include this as I feel like it will allow whoever is looking at my CV to know a basic amount of information about me , If you take a look at the top right of image one you can also see that I have included my location as well as my contact number, email and a few of my social media urls, my reasoning for this is simply so whoever is looking at me has my contact details if they want to follow anything up with me and I included my social media links so they can have a look at my online presence if needed. 

In image one, two and three you can see my education. I feel like this is a really important requirement for a CV as the possible employer will want to know what qualifications I have , as this is based around make up I have simply included the qualifications that are relevant to make up. I  also decided to include the modules that are part of the qualifications I have achieved/ achieving. I thought that by including these I am letting the reader of my CV to see what skills I have which will help them in deciding if I am the right candidate for the job.In image three and four I have included my jobs in the industry, I included photographs of my work for two reasons , one to allow the reader to see my work and also to make my CV visual . I feel by including this section in my CV I am showing the reader/ possible employer what I have already achieved in the industry. 

Overall you can see that my CV has the colour theme of black and white my justification for this is so it matches the colour scheme of my logo.My social platforms are also following this scheme therefore continuing with continuity, I also made my colour scheme black and white as my target audience for my CV will be industry professionals therefore I want to show a level of professionalism.To support this you will see that in image one in the summary section that I have wrote it in third person as I feel like this is a professional way of speaking rather than first person. However I must say that I personally feel like my CV is a good representation of the industry I am looking to go into .

Bibliography- 

Image One.The start of my CV.(Pape,2017)

Pape,E.(2017).The start of my CV.[photograph]

Image Two. The qualifications section of my CV.(Pape,2017).

Pape,E.(2017).The qualifications section of my CV.[photograph].

Image Three.I then included my history of jobs I have been apart of.(Pape,2017)

Pape,E.(2017).I then included my history of jobs I have been apart of.[photograph].

Image Four.More of my work history. (Pape,2017).

Pape,E.(2017).More of my work history.[photograph].

SMART target

So today we had our first lesson of professional and personal development module so as usual we went through all the assessments that we are required to do.

After all that was done we started going through the Myer Briggs test. If you don't know what the Myer Briggs test is it is a psychometric testing system that shows how people perceive the world and how they make decisions.This testing system is not only used by psychologist but also actors!
So we all decided to individually take the test and the results are posted below!

Image One.My results from the Myer Briggs.(Pape, 2017)

I was very surprised at my results as I believe myself to be very emotional so when I got the result back as 12% feeling it really shocked me, especially as it mentioned that I have a slight preference of over thinking where I really have trouble with over thinking so that was the thing that shocked me the most. I also find myself to be very accepting of all people and I never judge a person that I don't know so my result of 41% shocked me as i never seem to judge people however during this questionnaire I must of done it subconsciousness.

We then went onto SMART targets which if you don't know what they are it is basically a way of you planning a certain achievement in your life if it being a personal or a career goal, you will set a time scale and in that time you will set milestones you need to get to for you to achieve your end goal.Week by week will go through the steps of SMART which stands for

• Specific - the 6 W's ( Who is involved? What do you want to accomplish? Where do you want go? When will you complete this? Which requirements/constraints do you need/have ? Why do you want to accomplish it?)
• Measurable - How much will it cost? How many steps do you require to compete this goal? How will you know when you have completed?
• Achievable/ attainable - Is the goal reasonable enough to be accomplished?How so? Make sure the goal is not out of reach or below your level of work.
• Realistic -  be sure that everyone goal you set represents substantial progress for your long term goals.is the goal worthwhile and will it meet your needs ? 

• Timely - your long term goal should be accomplished within a certain timeframe , this should be indicated throughout your planning by a date/month/year. By doing this you will have a sense of urgency which will make you work harder to achieve your end goal.

So let's talk about me ( it is my blog after all) 

I will be setting myself a three year SMART goal which I am going to keep you all up to date with! ( how lucky are you?!?!) so here we go .... 

In three years time I want to have finished and graduated from my BA top up year in special effect make up and live performance, I also want to be gaining opportunities in both special effects and live performance make up. 

Specific ( 6 W's) 

Who? So who is involved? Mainly this is based around me however I will be in contact with people from the industry.

What do you want to accomplish? I want to accomplish my BA top up degree in special effect make up, I also want to accomplish opportunities in special effect make up and live performance.

Where? My goal will mainly be set at the Manchester college for my degree however when it comes to my opportunities in gaining experience in my chosen fields I will still be based in Manchester.

When? I will graduate from my BA top up year in 2018 and then I will give myself until 2020 to gain experience in special effect make up and live performance make up.

 Witch requirements/constraints ? I will be needed to complete my foundation degree which will then allow me to progress onto my BA top up year. I will also need to apply for UCAS and send it off for my BA top up year.The next requirement I will have to do is to go to my interview/ portfolio presentation which will secure my place at Manchester college.To graduate my BA top up  I will be required to pass all my modules for the course which will then allow me to graduate. Once this half of my long term goal is completed I will then be required to post my social media all over industry pages as well as LinkedIn which I will connect with employers in TV and film as well as live performance .

Measurable 

How much will it cost?
Tuition fee's as well as my kit costs which haven't been confirmed yet.

How many steps do you require to compete this goal?

1. I will need to make sure that I have applied to ucas, 
2.  Completed all the forms that are required
3. End off the application
4. Sort out my portfolio 
5. Attend interview 
6. Accept place (hopefully!)
7. Complete all modules 
8. Graduate the course
9. Publish myself on social media in order to gain attend of the industry 
10. Network with all industry workers

How will you know when you have completed?
I will know I have completed my targets as I will have my BA in special effects and I will be a networking more within the industry.

Achievable/ attainable
 Is the goal reasonable enough to be accomplished?How so?

The goal is reasonable as I have already started to achieve my foundation degree which is how I will be approved onto my BA top up, I already have special effects qualifications therefore I have the requirements to be accepted onto the course.

Realistic   
be sure that everyone goal you set represents substantial progress for your long term goals.is the goal worthwhile and will it meet your needs ?

The goal is worthwhile as at the end of it I will come out with a BA of arts which will help me get work within the industry and it will also help extend my knowledge of special effect make up which will help me better myself at the skill.

Timely
your long term goal should be accomplished within a certain timeframe , this should be indicated throughout your planning by a date/month/year. By doing this you will have a sense of urgency which will make you work harder to achieve your end goal.

I will graduate from my BA top up year in 2018 and then I will give myself until 2020 to gain experience in special effect make up and live performance make up.

Bibliography -

Image One.My results from the Myer Briggs.(Pape, 2017)

Pape, E. (2017). My results from the Myer Briggs test.. [image].

Looking at CV's

Today we started to look at CV's in order to help us get an idea of how we want our CV's to look.

We were given the task of 5 types of CV's to look at :

• Creative
• Contemporary 
• Formal
• Artistic 
• Simple

We then had to pick 3 types of CV's.

The first CV I chose was artistic. Below is the CV that I will be writing about.

Image One. Stacie Clark CV using visuals.stacieclark.blogspot.co.uk

So as you can see on image One, this CV is very visual and includes drawings that I assume are hers however there is no certainty as she doesn't mention anywhere throughout her CV, apart from this small issue I actually do love the images and I feel like it makes her CV to be very different and eye catching. Although the CV is unusual and includes images the purpose of this CV hasn't been lost as she has still included all the relevant information needed on a CV, however when it came to the education section I thought that it was very basic and didn't include much information about what her qualification entailed such as what modules she completed etc. I really liked how she had put on the end of her CV "references available upon request" I feel like this is a good thing to include on you CV as it then allows your CV to not include a lot of writing which as it is an artistic one I feel it suits being very simple with little writing. However I feel like how she has written her CV isn't very personal as it is written in third person so there isn't a personal touch as it could be that anyone has written it for her, I understand why she might of chosen to write in this style however I feel like when possible employers are viewing CV's they want to be able to get a sense of the persons personality. Another issue I found with this CV is that although the drawings are amazing and I think they add something to a CV that you wouldn't usually  

see on a normal CV which I think is great because at the end of the day if you are artistic and very creative and you are seeking work in a very creative industry a normal and very formal CV wouldn't be relevant , however the drawings and the very basic education section makes it very hard to actually pin point what this CV is actually for and what type of job she is trying to achieve. This CV is also lacking a contact number and a website, there is a blog link along with an email, the blog may include other contact details and information about Stacie however when employers are looking at a CV I doubt they would want to take more time to having a look at other platforms just to be able to see what she actual does and what type of jobs she is looking to secure.

Second CV - So below is the second CV I looked at the CV below ( image two) This CV is a simple  CV.

Image Two. Simple CV template.(www.quora.com, n.d.)

This is a very simple and plain CV which leads me to believe that this for a more professional and formal job role,however there are aspects of this CV that I really like such as the fact that this applicant has included a photograph of himself, I think this is a really nice touch to a CV as it then allows the employer looking at the CV to be able to put a face to a name and I feel like it makes it more personal when placed to another CV that doesn't include a photograph of the applicant. Another aspect that I like about this CV is that unlike the CV I spoke about above ( image One) that it includes not only an email address but also a contact number, I feel like a contact number is the main way of employers to contact applicants as it is much quicker and easier than sending an email and waiting for them to read and reply to it, so this could be an advantage for including a contact number on your CV as most employers won't have time to be emailing and waiting for a response.By looking at the CV I have also noticed that they have included that they have a driving licence and where it isn't a requirement to include this information I feel like by including this piece of information you are giving yourself a better chance of employment as most jobs will ask if you have a driving licence as employers think it is important in order for you to get to and from work and in many jobs driving may be required. However I feel like the colours are very dull which would mean that employers wouldn't be visually drawn to this CV but in spite of that not all CV's will be able to be as visual as image one as not all jobs are able to be this creative so it wouldn't be relevant for most job roles. Another thing I noticed about this CV is that there is no mention of references which is required for all jobs, as I spoke about for image one they had placed on that references can be provided upon request which I feel is the best way to go around references so then you are not giving out your references personal details all over the place, but on this CV there is nothing of this kind which makes me wonder if this person has any references which I think employers would think as well therefore they may not proceed on with his application. Furthermore I would make sure that on my CV I either include my references onto my application or write " references available upon request ".I also want to point out that if you don't have any references it is still important to have one even if it isn't a professional such as from a job it can be a personal one such as from a tutor or a teacher, I wouldn't recommend not including any references onto your CV. The last thing I found that I disliked about this CV is that under the "formation" and " personal experiences" the applicant hasn't included the institute name of where they have studied or where they have worked which I feel leaves the CV being very plain and impersonal.

Third CV - contemporary. 

                                        Image Three.Contemporary CV number three.(howtogettaller.co, n.d.) 

So this is a contemporary CV and the first thing that I liked about this CV is the use of colours, they are bright so they will catch the attention of the employer looking at the CV however the thing I liked the most about how the applicant has used the use of colours is that they have used them so it makes their application stand out however they have not used them so much that it is overpowering.The key thing I realised about this CV is the use of QR codes which when scanned leads the viewer to their online portfolio and blog, I think this is a really smart idea as a QR code can be done digitally ( so if they are applying for a job online ) and also physically ( if they are handing out CV's into businesses) which is such a quick and easy way for possible employers to see their work. Something on this CV which i wasn't too fond off was the use of the bar chart on the "software knowledge" section, I feel like the overall chart to be quite confusing as there are two parts of the chart for the same section, the top of the chart that says " expertise - beginner, intermediate , high , advanced and pro " and also on the bottom of the chart that says " frequency of use - rarely , sometimes , every week , every day and all day, I feel like this could take a while for the possible employer to understand and as they will have many applications to go through i'm not sure if they would take the time to do it. I also didn't like the use of the venn diagram used on the "capabilities" , I feel like this was taking up space on his CV and it wasn't really of relevance as he had listed his capabilities below it, I think it would've made more sense to have done it as a pie chart. This CV also didn't include any references or any mention of them which I spoke about in the paragraph below. I must say that I really like how this person has included a small paragraph talking about why he loves his field which is product design, I feel this adds some personality to the CV and makes it a bit more personal. The use of his publications is a really good idea as it shows the possible employer what published work he has done before, therefore giving him experience in his field.

Bibliography -

Image One.Stacie Clark CV using visuals.stacieclark.blogspot.co.uk

stacieclark.blogspot.co.uk, (2013). Stacie clark CV using visuals. [image] Available at: http://stacieclark.blogspot.co.uk/2013/05/creative-cv_17.html?m=1 [Accessed 10 Feb. 2017].

Image Two. Simple CV template.(www.quora.com, n.d.)

www.quora.com, (n.d.). Simple Cv template. [image] Available at: https://www.quora.com/Is-it-okay-to-use-these-kind-of-CV-templates [Accessed 10 Feb. 2017].

Image Three. Contemporary CV number three.(howtogettaller.co, n.d.) 

howtogettaller.co, (n.d.). Contemporary CV number three.. [image] Available at: http://howtogettaller.co/contemporary-resumes [Accessed 14 Feb. 2017].